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Victoria Rayburn and Octavia Elease discuss items that you need on your homepage to convert website visitors into customers.

September 6, 2022

Episode 073: 12 Items You Need on Your Homepage to Convert Website Visitors into Customers with Octavia Elease Designs

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Stop chasing business.

Let your strongest leads come to you through Google.

Many small businesses miss out on new business simply because their websites don’t rank well on Google. I help small businesses appear at the top of Google search results so that they can consistently generate leads and experience sustainable growth.

Schedule a Discovery Call

Find more SEO strategies & tips plus BTS on Instagram!

@victorialrayburn

As a mom and small business owner, my heart feels

As a mom and small business owner, my heart feels like it's in a constant tug-of-war.

Yes, I want to be present for every moment with my daughter. I want to witness every milestone firsthand. I want to be her person.

But, I also desperately want to take my laptop to a coffee shop, work without interruption, and live in my zone of genius for more than 30 seconds at a time.

This whole small-business-mom thing? Yeah, I don’t have it figured out.

But, in case anyone else needs to hear this, it’s okay—and you aren’t alone—if your heart feels a little divided.

It’s okay and you aren’t alone if you feel disappointed when your little one wakes up early from a nap and cuts into work time.

It’s okay and you aren’t alone if you’ve put business tasks or goals on the backburner because you just don’t have the capacity right now.

How blessed are we to have two callings—both family and work—that we love?

Can you relate? If so, drop a comment or share this post!

#WFHM #SAHM #Mompreneur #SmallBusinessLife #PriorityPursuit #WorkLifeBalance #MomLife #SmallBusinessOwner

5 SEO Mistakes that Are Hurting Your Rankings & Co

5 SEO Mistakes that Are Hurting Your Rankings & Costing You Business

1️⃣ Not making SEO part of your marketing strategy.

81% to 98% of consumers conduct online research before investing in a product or service. If SEO isn’t part of your marketing strategy, you’re missing out on business simply because your ideal clients can’t find you where they’re looking for businesses like yours: at the top of search results.

2️⃣ Using the same focus keyword on more than one page.

This causes “keyword cannibalization,” which confuses Google and hurts your chances of ranking well. Every web page and blog post needs a different focus keyword.

Example: If you’re a wedding photographer, don’t optimize both your home and service pages with “Indianapolis wedding photographer.” Each page needs its own unique keyword.

3️⃣ Assuming SEO is a one-time project.

SEO isn’t “set it and forget it.” It requires ongoing content development, updates, and monitoring to stay effective. If you ignore your SEO, your rankings will drop.

4️⃣ Failing to show Google that you’re an expert who deserves to rank well.

Google’s goal is to help its users find the most credible, trustworthy content and sites. To show Google your business is credible, you need to focus on your E-E-A-T: experience, expertise, authority, and trustworthiness.

💬 Comment “E-E-A-T,” and I’ll send you 11 ways you can improve yours!

5️⃣ Not prioritizing mobile design.

Google practices “mobile-first indexing”—meaning it ranks websites based on their mobile versions instead of their desktop versions. If your site doesn’t perform well on mobile, your rankings will suffer.

Have questions about these mistakes? Worried you’re doing something wrong?

📩 DM me, and we’ll figure it out!

#SEOforSmallBusiness #SmallBusinessMarketing #SEO #SmallBusinessSEO #SEOMistakes #VictoriaRayburnSEO

So many small businesses miss out on revenue simpl

So many small businesses miss out on revenue simply because their websites don’t rank well on Google.

For small businesses, every lead counts, and not being found on search engines is a huge setback.

I understand how incredibly frustrating this loss of business can be. That’s why I help small businesses appear at the top of Google search results so that their ideal clients can find and do business with them.

If you’re ready for your strongest leads to find you on Google, comment “START,” and I’ll send you my guide “The 6 Most Effective Ways to Improve Your Small Business’s SEO” so you can start generating consistent, sustainable business growth through Google!

#SEOforSmallBusiness #SmallBusinessMarketing #SEO #SmallBusinessSEO #VictoriaRayburnSEO

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