Victoria Rayburn SEO & Marketing Blog

Explore proven SEO tips and strategies for small businesses—plus some fun extras!

Victoria Rayburn explains ways to earn backlinks as a small business

February 27, 2025

8 Ways to Earn Backlinks as a Small Business

Victoria Rayburn writing blog post about the most effective SEO strategies for small businesses in 2025

December 27, 2024

SEO Is Changing: The 9 Most Effective SEO Strategies for Small Businesses in 2025

Angel Tobey, Treefrog’s Content Director, and Victoria Rayburn discuss how to improve E-E-A-T on “Priority Pursuit”.

November 12, 2024

Episode 170: The Key to Better Google Rankings as a Small Business: Improve E-E-A-T

Luxury wedding photographer Arielle Peters chats with Victoria about how SEO helped her grow her business on “Priority Pursuit”.

November 5, 2024

Episode 169: A Case Study—How SEO Helped Arielle Peters Grow Her Small Business

Victoria Rayburn shares how to choose the right keywords for SEO as a small business on “The Priority Pursuit Podcast.”

October 29, 2024

Episode 168: How to Choose the Right Keywords for SEO as a Small Business

Victoria Rayburn answers the common question—”Is SEO worth it for small businesses?”—on “Priority Pursuit.”

October 22, 2024

Episode 167: Is SEO Worth It for Small Businesses?

Victoria Rayburn sits at a computer to explain what the Google antitrust trial means for small businesses.

October 15, 2024

Episode 166: What the Google Antitrust Trial Means for Small Businesses: How to Be Successful on All Search Engines

SEO coach Victoria Rayburn shares the three types of content to boost your SEO.

September 10, 2024

Episode 161: 3 Types of Content to Boost Your SEO

Victoria Rayburn, marketing & SEO coach, explains the 5 most effective things you can do to improve your small business’s SEO.

July 16, 2024

Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO

Victoria Rayburn explains how to optimize your website for search engines in this episode of "Priority Pursuit."

August 22, 2023

Episode 106: How to Optimize Your Website for Search Engines

Three blog topics you can use to improve SEO with Victoria Rayburn

April 18, 2023

Episode 088: Three Blog Topics You Can Use to Improve Your Local SEO

April 4, 2023

Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin

Victoria Rayburn and Dr. Alexandra Stockwell discuss how small business owners can strengthen their relationships with their partners.

January 3, 2023

Episode 082: How to Strengthen Your Relationship with Your Partner as a Small Business Owner with Dr. Alexandra Stockwell

Victoria Rayburn and Lucy Bedewi discuss how creative entrepreneurs can write effective copy that converts.

December 6, 2022

Episode 081: How to Write Effective Copy That Converts with Lucy Bedewi

Victoria Rayburn breaks down photo editing outsourcing options ImagenAI vs Photographer’s Edit in this episode of “Priority Pursuit.”

November 30, 2022

Episode 080: ImagenAI vs Photographer’s Edit – A Comparison from a Wedding Photographer

Victoria Rayburn and Jen Szpigiel discuss how selling with purpose and building relationships can help creatives enjoy lifelong relationships with clients.

November 16, 2022

Episode 079: How Selling with Purpose & Building Relationships Result in Lifelong Clients with Jen Szpigiel

Victoria Rayburn, Mark Pasternack, and Nicole Pasternack discuss how you can find work-life balance as a creative entrepreneur.

November 2, 2022

Episode 078: How to Find Work-Life Balance as a Creative Entrepreneur with Mark & Nicole Pasternack

Victoria Rayburn explains what Google’s helpful content update means for creative entrepreneurs in this episode of “Priority Pursuit.”

October 26, 2022

Episode 077: What Google’s Helpful Content Update Means for Creative Entrepreneurs

Victoria Rayburn, Abagail Pumphrey, and Emylee Williams discuss how creative entrepreneurs can scale their service-based businesses.

October 18, 2022

Episode 076: How to Scale Your Service-Based Business with Abagail Pumphrey & Emylee Williams

Lindsay LaShell of Open Lines

September 27, 2022

Episode 075: How to Walk Away from Social Media Platforms You Don’t Like Without Sacrificing Business Opportunities with Lindsay LaShell of Open Lines

Victoria Rayburn and Melissa Guller discuss how to create an online course so creative entrepreneurs can share their expertise.

September 22, 2022

Episode 074: How to Create an Online Course & Share Your Expertise with Melissa Guller of Wit & Wire

Victoria Rayburn and Octavia Elease discuss items that you need on your homepage to convert website visitors into customers.

September 6, 2022

Episode 073: 12 Items You Need on Your Homepage to Convert Website Visitors into Customers with Octavia Elease Designs

Victoria Rayburn explains how to promote blog posts for free in this episode of “Priority Pursuit.”

August 30, 2022

Episode 072: How to Promote Blog Posts for Free

Victoria Rayburn and Natasha Ho discuss how to grow a small business quickly that supports the life you want to live.

August 23, 2022

Episode 071: How to Grow a Small Business Quickly with Natasha Ho

Victoria Rayburn and Fabiana Claure discuss how creative entrepreneurs can make an online program for creatives to grow their businesses.

August 16, 2022

Episode 070: How to Make an Online Program for Creatives to Increase Revenue, Triple Your Rates, & Avoid Burnout with Fabiana Claure of The Musician’s Profit Umbrella

Victoria Rayburn explains what puppies and small businesses have in common in this episode of “Priority Pursuit.”

August 9, 2022

Episode 069: What Small Businesses & Puppies Have in Common

Victoria Rayburn explains how to optimize blog posts for SEO in this episode of “Priority Pursuit.”

August 3, 2022

Episode 068: How to Optimize Blog Posts for SEO to Improve Reach

Victoria Rayburn and Josh Haynam discuss how you can connect with your audience and build your email list using quizzes.

July 26, 2022

Episode 067: How to Build Your Email List Using Quizzes with Josh Haynam of Interact

Victoria Rayburn explains what to write about when blogging your work as a creative entrepreneur (AKA in this episode of “Priority Pursuit.”

July 19, 2022

Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)

July 12, 2022

Episode 065: How to Build an Authentic Personal Brand with Maddie Peschong

Victoria Rayburn explains four reasons creative entrepreneurs should go to conferences in this episode of “Priority Pursuit.”

July 5, 2022

Episode 064: Four Reasons Creative Entrepreneurs Should Go to Conferences

Victoria Rayburn answers the common question “Do I have to list my home address for my business to appear in Google Maps?” in this episode of “Priority Pursuit.”

June 22, 2022

Episode 063: Do I Have to List My Home Address for My Business to Appear on Google Maps?

Victoria Rayburn and Erica and Jon Hayes discuss how you can build your small business around your priorities.

June 14, 2022

Episode 062: How to Build Your Small Business Around Your Priorities with Erica & Jon Hayes

Victoria Rayburn and Katelyn Workman discuss how to create connection and increase sales via social media.

June 8, 2022

Episode 61: How to Create Connection & Increase Sales via Social Media with Katelyn Workman of Katelyn Workman Photography

Victoria Rayburn and Allison Ewing discuss how to prioritize self-care as a creative entrepreneur.

June 1, 2022

Episode 060: How to Prioritize Self-Care as a Creative Entrepreneur with Allison Ewing of Allison Ewing Photography

May 24, 2022

Episode 059: How to Build a Luxury Brand as a Small Business with Alison Stevenson of Alison Mae Photography

Victoria Rayburn shares the three kinds of boundaries all small business owners need to set episode of “Priority Pursuit.”

May 17, 2022

Episode 058: Three Kinds of Boundaries All Small Business Owners Need to Set & When to Break Them

May 11, 2022

Episode 057: How to Make Your Brand “Binge Worthy” with Nikki Arensman

Victoria Rayburn and Randi Smith discuss how to support diversity as a small business owner.

May 3, 2022

Episode 056: How to Support Diversity as a Small Business Owner with Randi Smith of Sugar Euphoria

Victoria Rayburn shares how to identify keywords for SEO that will help you book more clients as a photographer in this episode of “Priority Pursuit.”

April 27, 2022

Episode 055: How to Identify Keywords for SEO that Will Help You Book More Clients as a Photographer

Camera and microphone

April 20, 2022

Episode 054: How to Successfully Outsource Tasks in Your Small Business (AKA How to Outsource Your Editing as a Photographer)

Victoria Rayburn and Krista Marie Lynch discuss how to get back on track with your goals when you feel burnt out

April 13, 2022

Episode 053: How to Get Back on Track with Your Goals When You Feel Burnt Out with Krista Marie Lynch

Victoria Rayburn and Erica and Jon Hayes discuss how to prepare for your branding photoshoot

April 5, 2022

Episode 052: How to Prepare for Your Branding Photoshoot with Erica & Jon Hayes

Victoria Rayburn and Laura Murphy discuss how to have a 20-hour work week as a creative entrepreneur

March 30, 2022

Episode 051: How to Have a 20-Hour Work Week as a Creative Entrepreneur with Laura Murphy of Laura Lee Creative

Victoria Rayburn shares how and why to start a podcast in this episode of “Priority Pursuit.”

March 23, 2022

Episode 050: How & Why to Start a Podcast as a Creative Entrepreneur

Victoria Rayburn shares how to update your local SEO when your business moves in this episode of “Priority Pursuit.”

March 16, 2022

Episode 049: How to Update Your Local SEO When Your Business Moves (AKA How to Improve Your Local Ranking on Google)

Victoria Rayburn and Chelsea de Araujo discuss how to use pinterest to help your small business make more money in 2022

March 10, 2022

Episode 048: How to Use Pinterest to Help Your Small Business Make More Money in 2022 with Chelsea de Araujo of Chelsea Joy Creative

Shaun Austin Gordon of KISS Books

March 1, 2022

Episode 047: How to Increase Profits Through Upselling (AKA How to Sell a Wedding Album to Every Single Client) with Shaun Austin Gordon of KISS Books

Victoria Rayburn and Courtney Cannon discuss how to foster community in your industry as a creative entrepreneur

February 23, 2022

Episode 046: How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon

Victoria Rayburn shares seven signs it’s time to raise your prices as a creative entrepreneur in this episode of “Priority Pursuit.”

February 16, 2022

Episode 045: Seven Signs It’s Time to Raise Your Prices as a Creative Entrepreneur

The Priority Pursuit Podcast

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A podcast dedicated to helping small business owners define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love.

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Free Guide

The 6 Most Effective Things You Can Do to Improve Your Small Business’s SEO

Wish your ideal clients could find you on Google? Discover six ways you can help your website climb the Google ladder.